MBC's new Friday-Saturday drama Perfect Crown is going viral even before its premiere.
Set to premiere on April 10 at 9:40 p.m., the series follows a romance that breaks down social class barriers between Seong Hee-joo (played by IU) and Grand Prince Ian (played by Byeon Woo-seok).
Despite not having aired yet, the show is already drawing intense interest. According to Good Data Corporation, Perfect Crown ranked No. 1 for TV-OTT drama buzz in the 4th week of March 2026 on the K-content competitiveness index FUNdex. It's being hailed as the first time an unaired drama has topped the overall buzz survey.
Curiosity about the so-called 'Grand Prince couple' is also at a high. IU and Byeon Woo-seok both entered the TV-OTT drama cast buzz rankings, placing third and fourth respectively — a double celebration.
Fans are flooding social media with reactions like "The reason I'm waiting for April," "An IU–Byeon Woo-seok romance?" and "It's a smash hit even before the first episode."