The MBC drama Perfect Crown, starring IU and Byun Woo Seok, has transformed its hit characters into special merch.
On the 9th, MBC Drama’s official Instagram asked, "Are you ready to welcome the Crown Princess?" while announcing a collaboration between Perfect Crown and lifestyle brand Kakao Friends.
This collab pairs 2026’s most-anticipated series Perfect Crown with beloved national character Chunsik, spotlighting adorable keyring plushies that capture the leads’ traits. The keyring inspired by Seong Hee-ju (played by IU) stamps Hee-ju’s signature beauty mark on Chunsik’s cheek, and features an eosahwa headpiece and a wedding hanbok. The Grand Prince Ian (played by Byun Woo Seok) keyring highlights his signature dimples, showcasing a dashing Chunsik in uniform and in a wedding hanbok.
Moments after the post went up, fans reacted explosively: "The uniform Chunsik is already sold out—please restock," "So cute I’m crying," and "I’m definitely buying while I wait for the drama."
Meanwhile, taking the show’s fluttering excitement offline, the Perfect Crown collab merch is available through Kakao Friends.