tray Kids’ Felix is drawing attention following the release of a new campaign video.
On April 17, beauty brand HERA unveiled a new campaign featuring Felix through its official YouTube channel and social media platforms.
The video and accompanying images show Felix holding the product while presenting a striking and androgynous concept.
Following its release, the campaign quickly spread across online communities and social media. Viewers reacted with comments such as “genderless icon,” “that face is pure talent,” and “fairy-like visuals,” while others pointed out the contrast with his deep voice.
Meanwhile, the Black Cushion Mesh Powder featured in the campaign is scheduled for a global launch in June.