K-SNAPP

Still Confused About 'Boyfriend Material'? One Look at Seo Kang-joon Says It All

K-meme, Namchinmi, Seo Kang-joon
Photo: Seo Kang-joon's Instagram

'Namchinmi' combines 'namchin' (short for 'boyfriend') and the Sino-Korean character 'mi' meaning 'beauty.'
It’s typically used to describe handsome men whose casual fashion creates a natural, everyday boyfriend vibe.