Actor Song Ji-hyo just went viral for showing off a strong, healthy glow in the latest pictorial for her own underwear brand.
On the 10th, Song Ji-hyo dropped new product photos and video through the brand’s official social media.
Wearing simple styling—a white or black bra top paired with jeans—Song Ji-hyo stood confidently in front of the camera. Even with the minimalist outfit, her slim waist and toned physique stood out, and her signature bright smile sealed a natural, healthy vibe.
She especially turned heads with delicate shoulder lines and a sleek, no-excess silhouette. As both an actor and the brand’s CEO, Song Ji-hyo personally fronted the pictorial, naturally embodying the product concept while showcasing her own healthy charm.
Song Ji-hyo launched the underwear brand in 2024. It’s a long-term passion project she prepared for years, and she is reportedly hands-on across the board—from product planning to production and promotion. She previously revealed she had spent about eight years preparing for the brand.