RESCENE has been chosen as the new face of Domino’s Pizza.
On the 13th, Domino’s Pizza announced that it selected RESCENE as its new exclusive brand model.
RESCENE, a rising Gen Z icon, recently ranked No. 1 in the rookie idol group brand reputation index.
A Domino’s Pizza representative explained, "We decided to sign them because RESCENE’s bright, healthy energy aligns perfectly with our brand image."
The new commercial will roll out on July 16 across TV, movie theaters, YouTube, and more, both online and offline. Domino’s summer menu items launch the same day.
Meanwhile, RESCENE has been skyrocketing in popularity after member Won-i’s personal YouTube channel content featuring Garu and dialect skits went viral on social media.