SBS Y-Story dives into the root cause behind the viral 'Dujjonku' craze.
The January 30 broadcast of Y-Story examines how the so-called "Dubai chewy cookie," nicknamed 'Dujjonku,' exploded into today's nationwide obsession.
This dessert has outpaced honey-butter chips, brown sugar bubble tea, and tanghulu. People are lining up in freezing weather, even at minus 20°C, just to buy it — and it's being resold at steep markups. Some even say they earned enough selling 'Dujjonku' to secure a home, fueling even more buzz.
Despite the name, there's no actual "Dubai chewy cookie" in Dubai. Even locals say they've never heard of it. That suggests 'Dujjonku' has a surprising origin story — and the name itself adds to the intrigue.
Y-Story enlists experts like Chef Park Jun-woo to analyze the hidden addictiveness in 'Dujjonku's flavor and chewy texture, explaining the decisive reason it has captivated so many people.
You can uncover the full truth of the 'Dujjonku' phenomenon on today's 8:50 p.m. broadcast of Y-Story.