HYBE is turning its Yongsan headquarters in Seoul into a brand-new pop-up store that fans can visit.
On the 23rd, HYBE announced it has partially revamped the first-floor lobby of the Yongsan HQ to operate a pop-up store themed around its artists’ album concepts.
The pop-up will change its design and layout in line with each artist’s release schedule, faithfully recreating every album’s unique theme. A massive media wall at the front will screen music videos and album visuals to amp up the immersion.
The first pop-up, ‘BTS POP-UP: ARIRANG’, opened on the 20th to celebrate BTS (Bangtan Sonyeondan)’s new album ‘Arirang’. The event will run through April 12, and visitors can view the ‘Arirang’ album exhibit and purchase official merchandise.
Visits are managed through advance reservations on the global fan platform Weverse. After BTS’s pop-up ends, future schedules will be announced on the HYBE MERCH official social accounts and in each artist’s Weverse community.