A unique promotional stunt for the drama starring IU and Byun Woo Seok is going viral.
On the 31st, MBC Drama’s official social media posted, "Hello, this is Song Jeong-won. We’re announcing the first official promotional schedule for Grand Prince Ian and CEO Seong Hee-ju," revealing their upcoming appearance on the YouTube web variety Pinggyego.
In the show’s lore, the Seungjeongwon is the royal secretariat serving the king — and that concept was cleverly applied to real-life promotions. The strategy expands the drama’s universe as if an in-world character had posted the notice themselves.
Fans reacted with excitement: "Please open an Instagram for the Grand Prince couple, too," "We love the deep-dive into the universe," and "Thanks to the hardworking Seungjeongwon."
Meanwhile, Perfect Crown is set in a 21st-century constitutional monarchy Korea and follows a woman who has everything but is still a commoner, and a man who, despite being the king’s son, can’t have anything — a status-defying romance about carving out their own fate. The drama is slated to premiere on April 10 and will ramp up promotions with appearances across various YouTube channels.