Actor Kim Jae-won is lighting up drama fans' feeds with a polar-opposite charm in TVING's 'Yumi's Cells Season 3' (hereafter 'Yumi 3').
In the series, Kim plays Soon-rok, the ultimate hard-to-get type who keeps emotions firmly in check and moves with ruthless efficiency outside the home, maintaining a cool distance from others.
But the moment he steps inside, his relaxed gaze and harmless, cozy vibe as he enjoys life's little moments create a striking contrast to his icy exterior — a true reversal that has viewers hooked. Kim delivers a convincing performance that feels like the webtoon character has come to life.
The accessory driving this duality is his glasses. With frames on, Soon-rok exudes a chic, frosty aura; the instant he takes them off, he turns into a soft sweetheart — and it's stealing hearts. Even Yumi (played by Kim Go-eun) falls for him, kicking off a one-sided crush in the latest episodes.
Social media and online communities are exploding with reactions. Some are declaring, "No-glasses Soon-rok is the best," while others insist, "Clear horn-rimmed frames are everything. Always put them on." Among fans, the debate is getting real.
Meanwhile, 'Yumi 3' drops two exclusive episodes every Monday at 6 p.m. on TVING and airs on tvN every Monday and Tuesday at 8:50 p.m.