The TVING original Yumi's Cells Season 3 (directed by Lee Sang-yeob, written by Song Jae-jung and Kim Kyung-ran) has shot to the top, ranking No. 1 in weekly paid subscriber contribution. The series is captivating global fans, proving the powerhouse pull of K-content.
Episodes 3–4, released last week, sparked buzz as Yumi (Kim Go-eun) struggled between Juho (Choi Daniel) and Soonrok (Kim Jae-won). While Juho made bold moves, the reserved Soonrok barely showed emotion, leaving Yumi confused. Then Soonrok suggested they watch a movie again, hinting that their relationship was entering a new phase.
Ahead of the broadcast on the 27th, newly released stills show Yumi startled by a sudden physical altercation between Soonrok and Juho, ramping up viewers' curiosity.
Juho’s fury toward Soonrok and Soonrok’s enigmatic expression crank up the tension between the two. The production team teased, "In Episodes 5–6, principle-driven Soonrok starts to waver after meeting Yumi," adding, "Viewers can expect heart-fluttering changes as Yumi stays honest about love and Soonrok realizes his true feelings."
Netizens reacted, saying, "If this is what you've been waiting for, will you trust me?" and "The reason I absolutely have to leave work on time today."
Meanwhile, at 6 p.m. today, Episodes 5–6 of Yumi's Cells Season 3 will be pre-released on TVING, and Episode 5 will air on tvN at 8:50 p.m. on the 27th.