BTS's '2.0' music video is going viral, proving its explosive popularity.
On the 26th, the music video for '2.0' from BTS's fifth studio album 'Arirang' surpassed 100 million views on YouTube.
The video grabs attention with a stylish homage to the film 'Oldboy.' A corridor packed with rough characters squaring off against the members in suits amps up the tension. In particular, the group choreography in an abandoned building symbolically signals a bold new phase for 'BTS 2.0.'
'2.0' is a hip-hop and trap track defined by irregular rhythms, exuding a laid-back, confident attitude with the line "You know how we do." Over the restrained production, contrasting vocal textures blend to create a heavy, hard-hitting mood. The track credits hip-hop heavyweight Mike Will Made-It, known for working with Kendrick Lamar.
Meanwhile, on the 25th (local time), BTS won 'Artist of the Year'—the grand prize equivalent—at the 'American Music Awards' (AMAlogo), one of the three major U.S. pop music award shows.