BTS is joining forces with global sports giant Nike for a headline-making collaboration collection celebrating their ‘Arirang’ World Tour—complete with Nike By You customization and official tour merch.
Nike announced on the 29th that it will launch a dedicated ‘Nike By You’ customization service for BTS alongside official tour merchandise.
This collection spotlights BTS’s musical milestones and vision.
‘Nike By You’ offers 10 BTS-only custom graphics that fans can apply to select Nike apparel and tote bags. The designs weave in musical elements, including the number ‘7’ symbolizing the group’s seven members and notation-inspired motifs.
The tour-goods lineup includes T-shirts, hoodies, and a cap that will be sold exclusively in Korea. Products will begin rolling out on June 1 at select Nike stores in major cities—starting with Seoul, Busan, and Tokyo. Tour merch will go on sale beginning June 12 in Korea, followed by select World Tour stops and Nike’s China online store.
Meanwhile, BTS’s ‘Arirang’ World Tour is currently staging 85 shows across 34 cities worldwide.