K-SNAPP

[K-Recipe] Even ENHYPEN's Sunoo Is Obsessed: The Allure of 'Purple Ube' Desserts

The 'Ube' Craze Spreads From Overseas To Korea

K-Recipe, ENHYPEN, Sunoo, Ube, Cheesecake, Weird Sweets Shop
A Twosome Place, ENHYPEN Sunoo [Photo: A Twosome Place Instagram, ENHYPEN Instagram]

A new dessert obsession is taking over: the overseas-viral ube (purple yam) trend is now sweeping Korea, quickly emerging as the next big contender after the much-hyped 'Dubai Chewy Cookie' ('Dujjonku').

The idol world is on board, too. ENHYPEN member Sunoo even set his Weverse profile photo to ube, showing just how much he loves it. This kind of idol-fueled love for ube is sparking even more buzz among global fans.

So what exactly is ube, the flavor winning over taste buds worldwide? Let K-snapp walk you through the essentials.

Different from purple sweet potato!

K-Recipe, ENHYPEN, Sunoo, Ube, Cheesecake, Weird Sweets Shop
Ube [Photo: YouTube 'Weird Sweets Shop']

Ube is a type of purple yam primarily grown in the Philippines and across Southeast Asia. Many people confuse it with purple sweet potato, but they are different: ube is a yam, not a sweet potato. Its name comes from a Tagalog word associated with the color purple.

Whip it up in an air fryer

K-Recipe, ENHYPEN, Sunoo, Ube, Cheesecake, Weird Sweets Shop
Ube [Photo: YouTube 'Weird Sweets Shop']

1. Let’s make an ube cheesecake using a Ninja Crispy air fryer.

2. Add cream cheese to a glass bowl and mix until smooth.

3. Add eggs, sugar, ube paste, and starch, then mix. For extra richness, don’t forget the heavy cream.

4. That’s your ube cheesecake batter done. Bake it in the air fryer until set.

YouTube 'Weird Sweets Shop'