Premium ice cream brand Benson is rolling out a limited-edition collaboration with SM Entertainment group Hearts2Hearts: the new 'Lemon Tang' flavor.
On July 2, Benson announced a collaboration project inspired by Hearts2Hearts' second mini album 'Lemon Tang'.
The tie-up channels the album's cool, zesty vibe into Benson's ice cream flavor and in-store design.
The new 'Lemon Tang' flavor will be available at 18 Benson locations through July 31. Built on a cheesecake base, it swirls in lemon cream syrup and cheesecake cubes, then finishes with lemon popping-candy topping for a sweet-and-tangy bite.
At 'Benson Creamery Seoul' in Apgujeong, a pop-up store reflecting the album's visuals will run through July 12. Styled around the album's lemon concept, the shop will also sell collaboration merch, including keyrings, coasters, and pin badges featuring the Hearts2Hearts symbol and member photos. Shoppers can enter a raffle to win a CD signed by all Hearts2Hearts members.
Meanwhile, Hearts2Hearts made their comeback with their second mini album 'Lemon Tang' on June 22.