The team-up between BTS member Jung Kook and Calvin Klein has been crowned the brand's most successful collab ever, with the 'Jung Kook for Calvin Klein (CKJK)' collection sending shockwaves through both culture and commerce.
PVH Corp., Calvin Klein's parent company, announced on its official website that 'Jung Kook for Calvin Klein (CKJK)' is the most successful collaboration in Calvin Klein's history.
PVH Corp. explained, "From instant sellouts to lines wrapping around stores, 'CKJK' proved its cultural impact and commercial power through digital-first content, immersive retail experiences, and the energy of one of the most passionate fan communities in the world."
On sales performance, the company added that "'CKJK' drove unprecedented global demand and extraordinary engagement, achieving rapid sellouts across all regions." In particular, it recorded a 99% sell-through on China's Tmall, while pop-up stores in Los Angeles and Harajuku also sold out.
Fans reacted by saying, "It sold out so fast I couldn't even see it," "Hope they do it again," and "They nailed the designs—so pretty."