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BTS Teams Up With the British Museum To Spotlight Korean Cultural Heritage

by Sujin Moon

BTS joins forces with the British Museum to put K-culture in the global spotlight

BTS, British Museum, Cultural Heritage, Arirang, London, The British Museum, BIGHIT MUSIC
BTS [Photo: BTS Official X]
BTS, British Museum, Cultural Heritage, Arirang, London, The British Museum, BIGHIT MUSIC
[Photo: BIGHIT MUSIC]
BTS, British Museum, Cultural Heritage, Arirang, London, The British Museum, BIGHIT MUSIC
[Photo: BIGHIT MUSIC]
BTS, British Museum, Cultural Heritage, Arirang, London, The British Museum, BIGHIT MUSIC
[Photo: BIGHIT MUSIC]

BTS is launching a special project with the British Museum—one of the world’s top three museums—to spotlight Korea’s cultural heritage.

According to HYBE on the 8th, the British Museum is running an interactive program, the 'Korea Gallery Trail,' in its Korea gallery through the 23rd as part of 'BTS THE CITY ARIRANG - LONDON.'

Designed to guide visitors through permanent exhibits, the trail highlights artifacts tied to the themes of hope, resilience, and belonging embodied in 'Arirang.' Fans can explore Korean cultural treasures that resonate with BTS’s music, including sarangbang furniture, a moon jar, gold earrings, and roof-end tiles (sumaksae).

Inspired by the sound of the Emille Bell (Sacred Bell of King Seongdeok) referenced in a BTS track, the program focuses on Silla-era artifacts and invites hands-on engagement. Visitors can scan QR codes for artifact guides and join a social media campaign under the prompt, 'What is your Arirang?'

Meanwhile, BTS successfully wrapped their world tour dates in London with shows at Tottenham Hotspur Stadium on the 6th and 7th.