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‘The East Palace’ Star Nam Joo-hyuk Goes Viral For Hanbok-and-Sunglasses Look — The ‘Joseon Hipster’

Nam Joo-hyuk drops behind-the-scenes cuts from the set

Nam Joo-hyuk, The East Palace, Netflix, Gu-cheon
남주혁 [사진: 남주혁 인스타그램]
Nam Joo-hyuk, The East Palace, Netflix, Gu-cheon
남주혁 [사진: 남주혁 인스타그램]
Nam Joo-hyuk, The East Palace, Netflix, Gu-cheon
남주혁 [사진: 남주혁 인스타그램]
Nam Joo-hyuk, The East Palace, Netflix, Gu-cheon
남주혁 [사진: 남주혁 인스타그램]

Actor Nam Joo-hyuk just set social media buzzing by sharing striking behind-the-scenes moments from his drama set, instantly earning the nickname “Joseon hipster.”

On the 20th, Nam Joo-hyuk posted photos to Instagram with the caption “9000.”

In the shots, he pairs a traditional hanbok with sunglasses for a bold, modern twist. The images—seemingly taken on set—capture his stylish presence across a range of candid moments.

Fans reacted with excitement, commenting, “He’s a Joseon hipster,” and “Loving these behind-the-scenes from the set.”

Meanwhile, Nam Joo-hyuk stars as Gu-cheon, a character who traverses the realm of spirits, in the Netflix series The East Palace, which premiered on the 17th.