Girl group RESCENE has been chosen as the new face of Narangd Cider.
On the 21st, Dong-A Otsuka announced that RESCENE will be the new model for its soda brand Narangd Cider.
The company said RESCENE has been steadily expanding their presence with a relatable charm and consistent promotions, and their image of actively engaging with the public aligns with Narangd Cider’s brand values.
Since its 2010 launch, Narangd Cider has offered only zero-calorie products, maintaining a clear brand identity while building strong competitiveness and consumer trust in Korea’s zero-sugar beverage market.
The new commercial featuring RESCENE is slated to drop in early August.
Meanwhile, RESCENE surged in popularity after the 'Geoje Yaho' meme—born on member Won-i’s YouTube channel—went viral on social media. Riding that wave, their tracks have been climbing back up the charts and advertisers are flooding them with offers.