In a move sparking major buzz, Yoon Bora of SISTAR has reunited with the manager who stood by her from debut through the group's peak—and she has kicked off a fresh start by signing an exclusive contract with a new agency while reviewing her next project.
On the 23rd, The Entertainment officially announced, "We recently signed an exclusive contract with Yoon Bora," adding, "We are thrilled to work together again, built on the deep trust we have developed over many years." The Entertainment was founded by CEO Kim Kang-hyo, who is known to have been by SISTAR's side from their debut to their disbandment. Kim was one of the key managers who stayed with the group from their rookie days until they cemented their status as 'summer queens.'
Yoon Bora and CEO Kim Kang-hyo share a particularly close bond. Having worked together since her trainee days, the two navigated SISTAR's rise to top-tier idol status with a string of hits including 'Push Push,' 'So Cool,' 'Alone,' and 'Touch My Body.' Their long-built trust has now led to this new deal.
Since SISTAR disbanded in 2017, Yoon Bora has focused on acting, steadily expanding her filmography with appearances in Doctor Stranger, A Korean Odyssey, and God's Quiz: Reboot. In particular, her role as nurse Joo Young-mi in the Dr. Romantic series earned her recognition for stable acting and strong screen presence, solidifying her footing as an actress.
She never fully paused her music career either. In 2024, Yoon Bora teamed up with fellow SISTAR member Hyolyn to release 'NO MORE,' proving she still commands the stage.
Now with her new label, Yoon Bora is reviewing potential next projects and mapping out future activities. After reuniting with a longtime partner, expectations are high for the new chapter she is set to write.