LE SSERAFIM is teaming up with the global game creation platform Roblox — a buzzworthy crossover bringing the group's music and performance straight into the game.
On April 25, Roblox rolled out a slate of content inside the Seoul map of the hit role-playing game 'Berry Avenue', created in collaboration with LE SSERAFIM.
Through this collaboration, players can encounter elements tied to the group's second studio album lead single 'Celebration' (CELEBRATION) throughout the game. Fans can practice the 'Celebration' choreography in the in-game dance studio and even drive the vegetable truck featured in the music video as a vehicle.
The five members' avatars also pop up at a concert venue to perform to 'Celebration', dialing up the immersion.
The event runs through May 9, with a second wave of collaboration content slated to drop afterward.
Meanwhile, LE SSERAFIM will officially release their second studio album 'PUREFLOW' pt.1 on May 22.