Actor Kim Jae-won is going viral after being named the new face of global fast-food giant McDonald's, fronting its 'McMorning' breakfast campaign and channeling his beloved 'Sunrok' charm.
On the 4th, McDonald's unveiled a new 'McMorning' commercial featuring Kim Jae-won on its official social media accounts.
In the clip, Kim appears with the warm, boyfriend-material vibe that instantly recalls Sunrok, the character he played in the recently popular TVING original series Yumi's Cells Season 3 (hereafter 'Yumi's Cells 3'), grabbing viewers' attention in seconds.
Through the global fan communication platform Bubble, Kim told fans, "Please look forward to McDonald's McMorning. Sunrok is on his way," further boosting anticipation for the ad.
Netizens reacted to Kim's commercial with comments like, "The full-on Kim Jae-won boom is finally here," and "Shooting an ad in the Sunrok concept? That's brilliant planning."
Meanwhile, Kim Jae-won recently wrapped 'Yumi's Cells 3,' where he flawlessly portrayed Sunrok, a sweet younger boyfriend, earning massive public love. Riding that momentum, he's also actively hosting KBS2's 'Music Bank,' solidifying his status as a breakout It-boy across the board.