Breaking: HYBE’s brand-new label ABD is unleashing its first girl group, TUIDE — a 7-member team aiming for a second-half debut with hitmaker Han Sung-soo steering the overall production.
On the 20th, ABD launched TUIDE’s official social media accounts and dropped a logo-motion clip introducing the team name and visual identity.
The video grabs attention as distinct colors blend into one, revealing TUIDE’s name and emblem. The name ‘TUIDE’ draws from ‘Tune the tide,’ signaling a bold ambition to experience and shape the world’s shifting currents and create their own brand-new kind of fun.
The lineup features seven members — Seohee, Seoyeon, Elena, Jia, Saki, Se-a, and Lee Ha-nee — who promise music that showcases their unique colors while flowing together seamlessly in perfect harmony.
ABD is a new label founded under HYBE’s multi-label system, designed to maximize each label’s expertise and autonomy. True to its slogan ‘A Bold Dream,’ ABD is committed to pioneering fresh creative directions.
Executive producer Han Sung-soo will oversee TUIDE’s launch. He previously helped build the success of K-pop acts including SEVENTEEN, After School, IZ*ONE, and TWS.