Kyuhyun is rolling out exclusive merch at a brand-new pop-up store.
On the 12th, Antenna unveiled the full merch lineup for 'KYUMAE BAKERY'—a pop-up fronted by Kyuhyun's official character 'Jo Kyu-mae'—through its official social media accounts.
Set in Dosan, Seoul, the pop-up will run from May 22 to 28 at Standard Bread. Spanning four floors, the space features bakery and beverage counters, seating areas, photo zones, and a dedicated merch zone, building a seamless, hands-on experience throughout the venue.
The F&B menu spotlights the bakery concept itself. On site, fans can enjoy character-branded items like 'Kyumae loaf bread' and 'Kyumae pie,' savoring treats while immersing in the character IP.
The product lineup is also massively expanded. A total of 36 merch items will be available, including the Baker Kyumae keyring, Bread Thief Kyumae keyring, Canelé clicker (fidget toy), Kyumae body pillow, and a loaf-shaped tissue case. Select items will feature country-exclusive designs. Visitors can explore a one-stop collection that fuses character goods with a full-on bakery theme.
After debuting in Seoul, 'KYUMAE BAKERY' plans to expand to major cities across Asia, including China, Taiwan, and Japan.