K-pop group Hearts2Hearts is launching their first-ever pop-up store, cranking up the comeback hype.
From June 23 to July 1, for a total of nine days, Hearts2Hearts will host a pop-up at The Hyundai Seoul (B1, Event Plaza) in Yeongdeungpo-gu, Seoul, to celebrate the release of their second mini album 'Lemon Tang'.
As their first standalone pop-up since debut, fan interest is surging. Spanning roughly 100 pyeong (about 330 square meters/3,560 square feet), the space amplifies the group's bright, refreshing charm. Inside, fans can explore installations and photo zones reflecting Hearts2Hearts' signature vibe, try a quirky game where you defeat the album's main theme, the 'lemon sun', and hear welcome messages recorded by the members—plus more interactive content.
Seasonal merch is also lined up, including a lemon-edition plush of their character 'Hakyuha', T-shirts, beaded bracelets, and sun umbrellas, perfect for summer. Exclusive MD (merch) items will be waiting for fans.
The pop-up will operate on a reservation basis, combining online pre-booking with on-site reservations. In addition, the first time slot each day is reserved for membership holders of Hachu (the official fandom). Detailed information will be available via Hearts2Hearts' official social media accounts and the dedicated pop-up account.
Meanwhile, the group's second mini album 'Lemon Tang' drops on June 22. The album features six tracks, including the title song of the same name and 'RUDE!' released last February.
