Walt Disney Company Korea is teaming up with BIGBANG's G-Dragon and his brand PEACEMINUSONE to launch a Disney•Pixar Toy Story-themed collaboration collection.
On the 22nd, Disney Korea announced a collaboration with PEACEMINUSONE built around the concept 'THE FIRST FAN'.
The collection celebrates the idea that toys were our first fans on the journey toward our dreams. Signature PEACEMINUSONE daisy motifs are fused with fan-favorite Toy Story characters like Woody, Buzz, Jessie, Alien, Rex, and Forky. More than 70 items — from figures and plush toys to fashion pieces, lifestyle goods, and mobile accessories — will roll out in stages.
The collaboration will launch simultaneously in over 10 cities, starting with Seoul and expanding to Tokyo, Hong Kong, Taipei, Shanghai, and more.
CASETiFY is also joining the project, dropping mobile accessories — including phone cases, AirPods cases, MagSafe card wallets, and chargers — on June 24. Through Musinsa's online and offline channels, shoppers can find limited-edition toys and fashion jewelry.
In Korea, the line will be available from July 1 at a Seongsu-dong pop-up store in Seoul. The first floor recreates a nostalgic childhood bedroom, while the second floor serves as the retail space.
Fans are already buzzing, leaving comments like "Peak G-Dragon", "Every piece is so cute", and "PEACEMINUSONE is truly world-class".