Risenne, a group with over 1.1 million subscribers, has been named the new face of convenience store CU.
On the 1st, CU announced it had signed an exclusive model contract with Risenne, who have been generating major buzz lately.
Debuting in 2024, Risenne shot up as a rising group thanks to member Woni’s personal YouTube channel and the reverse climb of their signature track ‘Love Attack’ on music charts. Riding that momentum, they were also appointed promotional ambassadors for the cities of Geoje, Suwon, and Gyeongju, cementing their mainstream appeal.
CU said it pushed for this deal after highly valuing Risenne’s rapid growth and their active, two-way communication with fans.
Notably, this exclusive model partnership marks the first time in the convenience store industry that a K-pop idol group has been selected as a convenience store brand model — a milestone move. The members will go beyond typical image-focused endorsements by directly joining product development and planning, introducing a new kind of collaboration. CU also plans seasonal products tied to the group’s upcoming album promotions and various projects leveraging Risenne’s viral memes.
Meanwhile, Risenne will drop their remake single ‘Pretty Girl’ at 6 p.m. on the 8th via major music platforms, marking their comeback.