Shocking power move: BTS’s V has officially been named the global ambassador for soju brand JINRO by HiteJinro, signaling an aggressive push to dominate overseas markets.
On the 3rd, HiteJinro announced that V will serve as the global ambassador for its soju brand ‘JINRO,’ accelerating its international expansion.
Partnering with V, HiteJinro will roll out diverse marketing campaigns to widen its reach with both domestic and global consumers. Leveraging V’s massive worldwide influence and youthful, trendsetting image, the company aims to turbocharge brand recognition across global markets.
“V best embodies the brand values and sensibility JINRO pursues,” HiteJinro stated. “Together with V, we will ramp up a variety of initiatives to communicate more closely with consumers at home and abroad and continue expanding JINRO’s mainstream appeal.”
Meanwhile, BTS held their ‘Arirang’ world tour shows in Brussels, Belgium, on July 1–2 and will carry the momentum to Germany on July 11–12.