A Japanese underground idol is going viral after hosting a shocking event where she let fans smell her armpits.
According to Hong Kong's South China Morning Post (SCMP), Matsumoto Hari, from Wakayama in Honshu, began offering "armpit sniffing" instead of handshakes or hugs during post-show meet-and-greets.
A clip spreading on social media shows a male fan leaning in to sniff Matsumoto's armpit; she then pulled him into an embrace, shocking viewers even more.
The phenomenon has spread beyond China to Korean online communities, where it's causing a stir. Netizens reacted, "Is this really fan service?" and "It makes me a bit queasy."
Matsumoto Hari is known for her outgoing, approachable personality and has more than 400,000 followers on social media.