Going viral: Actor Park Ji-hoon’s K-drama is so hot it’s launching a full-on popup store, proving its explosive buzz offline.
On the 8th, global fandom platform WithMU announced via its official social media that the popup store for the TVING original series The Legend of Kitchen Soldier (hereafter 'The Legend of Kitchen Soldier') will open on the 12th, unveiling operating details and a full merch lineup.
According to the notice, the popup is packed with quirky, hyper-immersive items that mirror the drama’s unique concept, instantly grabbing fans’ attention. Beyond typical merch, actual MD items like a dog tag necklace and the cook’s emblematic mess tray are included, adding a playful twist and drawing major interest.
There will also be a range of buyer rewards and social media proof-shot events, promising unforgettable memories for fans who love the series.
Fans reacted to the popup news with mixed responses: “The over-immersive merch ideas are insane,” “The prices seem a bit high,” and “Please open online sales for fans outside the city.”
Carrying the small-screen heat into the real world, the 'The Legend of Kitchen Soldier' popup store will run from June 12 to 18 at The Corner on the 6th floor of The Center, Yongsan I’Park Mall in Seoul.