JYP Entertainment has filed new trademarks, sparking viral speculation about what the company is planning next.
News of the filings spread across online communities, igniting a wave of theories and hot takes.
According to public records, on the 23rd the company applied for the trademarks "Cherysha," "CHERYSHA," "Tirumico," and "TIRUMICO."
As soon as the news broke, comments poured in: "It's about time for a rookie girl group," "Maybe it's a merch line," "Could be a member's stage name," and "Sounds like the name of an official doll or mascot."